Campaign To Persuade People Stop Eating Shark Fin Succeed, Conservationists Claim Victory

Campaign To Persuade People Stop Eating Shark Fin Succeed

So it’s encouraging that, within the last year, shark fin ingestion seems to have diminished. If a few Chinese government resources should be considered, the collapse has been up to 70 percent .

Conservationists and anti-shark fin campaigners are happy at the outcome, causing some to assert a “success” for conservation.

But can this fall in shark fin intake truly be credited to a prosperous customer awareness effort?

A “Success For Conservation”?

The promotion tended to emphasize that the cruelty involved with the custom of “finning”, and also the fall in numbers of bees worldwide.

Peter Knight, Executive Director of WildAid, among the primary NGOs supporting the anti-shark fin effort, asserts the decrease in consumption suggests the customer awareness efforts are functioning.

Consumption is based on ignorance instead of malice, he explained.

However, the motives behind this drop in consumption are somewhat more complex. In cooperation with colleagues in the Department of Sociology in Peking University, I researched consumer attitudes and behavior towards fish consumption in Beijing at 2012.

We concentrated on high-value, so “luxury” consumption of fish in banquets.

From those 20 restaurant representatives we interviewed, 19 marketed shark fin now or previously, and most of 19 restaurant representatives reported a substantial decrease in the use of shark fin.

All restaurant operators agreed that the ads using Yao Ming had raised awareness among customers.

However, while restaurant operators agreed that the ads had increased consciousness, they had been mixed in their views on how much influence it had on real consumption practices.

Some suggested, by way of instance, any decrease in shark fin intake, as a consequence of shark conservation attempts, may be limited to bigger cities like Beijing.

And restaurateurs pointed to other aspects which, in their opinion, were significant in explaining the reduction in shark fin intake in Beijing restaurants.

The most-emphasized has been the abundance of shark fins in the marketplace. Since artificial shark fin is more common in restaurants customers do not expect purchasing it. Many restaurant operators we surveyed confessed this clinic and warranted its use on economical motives.

Others stated that shark fin has been seen as too processed and’d gone out of style.

More widely, our analysis indicated that the sustainability of shark populations wasn’t a significant concern among luxury seafood buyers. Rather, their personal wellbeing and the freshness of the meals were regarded as much more significant.

There are a wide array of high profile food security and food grade scandals in China in the last several decades. Chinese users often cite food security as a pressing issue.

Since we conducted our interviews in 2012, latest political developments in China regarding government behavior seem to have had significant consequences on the luxury fish marketplace, such as shark fin.

This type of crackdown seems to have had a significant effect on luxury fish restaurants along with other luxury sectors. In the last year, it’s this anti-corruption effort, over anything else, that is very likely to have had an effect on shark fin ingestion.

A Strategy For Customer Awareness Campaigns

Consumer awareness campaigns are very likely to last in China for species of wildlife in which Chinese consumption is an integral driver of decreasing populations.

Rather than focusing on ecological sustainability, they might do better to concentrate on problems that matter more to customers, such as private health and food security.

Endangered live reef food fish like the Napoleon wrasse, by way of instance, have a plethora of problems that campaigns may potentially concentrate on. Cyanide stays a frequent technique for catching fish. High amounts of antibiotics and tranquilisers will also be fed to them throughout their long travels into mainland China.

If consumers were aware of these health problems that they might be less prepared to consume fish.

Though this is 1 example of the way that food security and ecological sustainability problems converge, in some other situations these issues will probably be more challenging to incorporate.